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castle rock winery

Our Story

Since its inception in 1994, Castle Rock Winery has built an enviable reputation for producing high quality wines at affordable prices. This winning formula has been highly successful, as proven by an increasing number of customers and members of the wine press who have given the wines glowing reviews.

Castle Rock buys grapes from approximately 40 grape growers, all renowned for their expertise and consistency. In each case, vineyard practices are carried out under the guidance and instruction of Castle Rock’s winemaker, Eric Laumann, all to ensure that quality standards are maintained from start to finish.

After the harvest, the wines are made in accordance with Castle Rock’s winemaking standards, and are bottled at wineries, boasting state-of-the-art equipment, located in Napa Valley, Sonoma County, Oregon’s Willamette Valley, and Washington’s Columbia Valley.

Castle Rock’s business model aims to please, lovely on the palate, easy on the wallet. By virtue of having a low overhead, (no nagging real estate mortgages, no marketing teams or large staff to employ, and no elaborate facilities) Castle Rock is able to funnel all their capital into making the best possible wine for the best possible price.


The Principals

Greg Popovich, Founder and President, has been in the wine business for over 35 years. His “Award-winning Wines at Affordable Prices” formula has become a reality with the creation of Castle Rock. His passion for wine can now be seen in his leadership as he sets the strategic direction of the business and spearheads the company’s commercial and marketing activities. Chris Noble, Co-owner and Chief Operating OfficeChris Noble, Co-owner and Chief Operating Officer joined Castle Rock in 2003, bringing Castle Rock a wealth of business experience from retail and other industries. He is responsible for all operational and financial aspects of the business, including production, supplies, distribution, sales, contracts, and public affairs.
EricEric Laumann, Director of Winemaking, is a graduate of U.C. Davis, Eric has over thirty years of experience as a winemaker, including assignments with Kendall Jackson Winery, Chalone Wine Group, Golden State Vintners and Bonny Doon Vineyard. Most recently, he was the General Manager and Winemaker at Monterey Wine Company in King City California. Throughout his career Eric has established a reputation for using innovative  techniques and cutting edge technology in his winemaking.