Greg Popovich, founder and owner of Castle Rock Winery, has dedicated over two decades to creating a legacy of high-quality, value-driven wines that are accessible to all wine enthusiasts. His vision of crafting exceptional wines at approachable price points has led Castle Rock to become one of the largest and most respected wineries in the United States.

Greg’s passion for wine began with his appreciation for the artistry and craftsmanship behind winemaking. With a background in business and a commitment to innovation, he founded Castle Rock Winery in 1994. Under his leadership, the winery adopted a unique business model: sourcing grapes from premier vineyards across the country and partnering with top-tier winemakers to produce regionally distinctive wines. This approach has allowed Castle Rock to offer a wide variety of award-winning wines without owning extensive vineyards or production facilities.

Greg’s philosophy is deeply rooted in making wine enjoyable and accessible, without compromising quality. His leadership has positioned Castle Rock as a pioneer in the value wine category, with accolades from Wine Enthusiast, Wine Spectator, and other leading wine authorities.

In addition to his contributions to the wine industry, Greg is known for fostering strong personal and professional relationships. His wife, Adriana, has been an integral part of the Castle Rock story, inspiring collaborations such as the partnership with U.S. Olympic Dressage rider Sabine Schut-Kery, which reflects their shared passion for wine and equestrian excellence.

Through his dedication, Greg Popovich has turned Castle Rock Winery into a symbol of consistency, quality, and value—a trusted name for wine lovers across the globe.